What category of travelers can be identified as "new tourist"? The term was introduced in the 2020 season by analysts of the popular booking service. How exactly and where do such travelers like to relax? Tvil.ru, a Russian holiday booking service, has identified the main features of the tourists vacationing in Crimea.
Thus, according to the analysts, most often they come to the peninsula by families − 39.5% of all people who have booked vacations on the Tvil.ru site. Compared to last year, the number of orders from women with children increased by 5% in 2020, that is 19% of the total number of tourists. This category reserves a vacation for a period of up to two months and stays in apartments or rooms with a kitchen and cook for themselves using purchased food products.
Mostly family tourists prefer Eupatoria − 45%, and loving couples choose Yalta (29%).
At the same time, the most popular accommodation facilities this summer are hotels and mini-hotels − 73% of the total number bookings. The travelers usually choose Theodosia. The private houses are in demand among vacationers in Yalta and Eupatoria. 39% of apartments are booked in Yalta − the resort capital, but in Eupatoria, the popular city on the west coast, travelers the most willingly occupy summer cabins and cottages.
"Vacation in Crimea is often chosen by the so-called "new tourist", who used to spend vacations abroad before. Tourists often compare Crimea as a whole with Montenegro. In particular, Olenyovka is compared with the Maldives, Popovka with the Caribbean, due to the white sand beaches. Such a "new tourist" can rediscover the Crimean peninsula and show all other travelers that, for example, windsurfing, stand up paddle surfing, beautiful beaches for Instagram photos, riding a car open-torso in Crimea is no worse than abroad", — Oksana Shustikova, the Tvil.ru service director for development and communications, said.
According to her, the "new tourist" usually recreates in Yalta, Alupka, Miskhor. Such tourists also book cottages and houses with an average check of 200 thousand rubles ($ 2,860) for a period of up to 15 days and luxury apartments with an average check of 138 thousand rubles ($ 1,970) up to 9 nights.
